STEPS FOR SELLING YOUR HOME
STEP 1
DEFINING SUCCESS
Outlining Your Objectives
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What is your motivation to sell?
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What is your timeline to move?
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Where are you moving?
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What is most important for you?
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Understanding the Market
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Market Dynamics: Macro v. Micro
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Market Forces: Supply & Demand
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Market Forces: Supply & Demand
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Analysis of Active, Pending, & Sold Transactions
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Personal Timing & Seasonal Considerations
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Your Home: Strategic Planning
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Outline Features & Benefits
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Determine Key Differentiators Based on Active Inventory.
STEP 2
LISTING DETAILS
Finalize Documentation & Contractual Agreements
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Complete Any Property Improvements
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Engage Staging Consultant
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Engage Photography and Media Professional
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Organize Trusted Advisor Meeting
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Define Launch Timeline
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Marketing Preparations
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Property Launch Collateral
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Traditional Advertising
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Digital Marketing Plan
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Social Media Strategy
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Broker Network Exposure
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Showing Strategy
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Cross Marketing
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International Buyer Strategy
STEP 3
INTRODUCING THE PROPERTY
Launching the Marketing Plan
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Creating the Perception of Value
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Attracting & Qualifying Potential Buyers
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Safe Showing
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Monitor Interest
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Weekly Reports, Updates, & Communication Strategy Respond to Changes in the Market Place
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Negotiating Strategies
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Procure Written Offers
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Qualify & Analyze the Merits of Each Offer
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Strategically Respond to Offers
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Negotiate to Optimize Price & Terms
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Multiple Offer Process & Back-Up Offer Strategies
STEP 4
ESCROW PROCESS
Escrow Process
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Complete Disclosures
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Complete Disclosures
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Closing
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Transitioning from the Property
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Final Documentation
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Closing & Celebrations
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Working Together Again
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Staying in Touch & Keeping You Informed Second Homes & Investment Properties Providing Resources
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Feedback, Testimonials, & Referrals
Get in Touch
Adriana López-Soler
Licensed Real Estate Broker
License #N630652
SUNSET PROPERTIES OF SWFL,LLC
Tel: (239) 250-2051
Email: sunsetproswfl@gmail.com
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